Shifting Perspectives was a project on designing a conference on intersectional design: a framework that recognises how identity, relationships, and social factors shape individuals' experiences of power and oppression. It consists of transmedia elements such as a poster, a brochure and animation. I aimed to visually communicate these social concepts, targeting novice and experienced designers to benefit from understanding intersectionality.
Drawing inspiration from grassroots protest signs and risograph printmaking, my design consists of 'printed' circles in CMYK colours as the primary visuals. The intertwining shapes produce a range of hues, including neutral skin tones and vibrant colours, symbolising individuals or specific groups. This design emphasises the importance of visibility and empathy in fostering a unified community. By shifting the way we look at things, we understand how our world works and help us become better designers.
Yayoi Kusama
Shaneel Lal
Jacqueline Ogurchukwu
Natasha Ovely
Jacquie Shaw
Portrait illustrations of the speakers are featured to give the conference design some personality.
I envisioned a bold and vibrant aesthetic that moves beyond conventional visual tropes of representation, such as cultural clothing, diverse faces, or pride flags. Instead, I explored the use of woven patterns, seen incorporated in the brochure cover design and throughout the venue. Woven patterns have deep cultural significance, particularly in indigenous cultures, where they serve as a visual means of passing down heritage to future generations.
